APPEAL TO THE MASSES WHEN SELLING YOUR PROPERTY!

Written by: Dina Sosa – Broker Ivester Jackson | Christie’s Int’l Real Estate 

You have one chance to make a first impression.  You want your house to be memorable.  Curb appeal is essential and one of the best strategies for influencing buyers and leading to the success of selling your property!

 

Curb Appeal
Curb Appeal

TAKE NOTE:

Walking around the exterior of your house and noting anything that needs to be cleaned, repaired, or replaced is a great place to start. Remember two sets of eyes are better than one.  

 START AT THE TOP:

Make sure the roof is in good condition. A good cleaning of the roof’s covering and gutters will up your property’s appeal factor.

roof
Check Out Your Roof

 CHEER UP:

Polish your house up with a new coat of paint, if needed, or just refresh the trim.  Remember the outdoor furniture and plant containers need to look pristine too. 

dining curtains
Open Curtains = Brighter View

 BE OPEN:

Pull the curtains and blinds back.  It is a prettier view not only from the inside but from the outside as well.  Clean windows reflect the beauty of the outdoors and make your house appear brighter.  Try and keep your window treatments uniform from the street view. 

 THE PRESSURE IS ON:

In this competitive market you want to showcase your property. Pressure washing decks, sidewalks, and driveways is a cost efficient way to increase your curb appeal and make your house stand out in the crowd.  

 Container_garden_on_front_porch

LIVEN THINGS UP A BIT:

Add some living plants and flowers to the yard. Freshen up mulch to make the colors and textures pop. From brightly colored flowers to hardy succulents, sprucing up the yard will make folks stop and take notice.  

 SHED SOME LIGHT:

Adding outdoor lighting will unveil the house and yard to potential buyers who drive by at night. You never know when your property’s next owner is going to pass by.

 outdoor lighting

ACCENTUATE THE POSITIVE:

The exterior should demonstrate your pride of ownership while inspiring potential buyers to take a closer look. Promote the property’s outdoor spaces while creating curiosity to see the inside and take a closer look.

landscaping

End of Year Video 2015

It’s been another busy year at Ivester Jackson Christie’s Int’l Real Estate. With the opening of our Charlotte office, we’ve had many realtor events, luncheons and open houses around the Queen City. Our listings near the Blue Ridge mountains are picking up and we launched our first digital and hard copy luxury portfolio magazine. We’re wishing everyone a Happy New Year.

 


A Transforming Real Estate Market

By Matthew Paul Brown – Senior Managing Broker, Broker Associate           ResideCharlotte.com

The Charlotte market continues to flourish even during the holiday season. Dilworth home sales remain consistent with last year at 11 closed homes during the same time period over 500k in December. In South Charlotte / Ballantyne, home sales are in pace with last year. Myers Park and Eastover continue to remain strong, however, inventory of homes on the active market has decreased to 54 in both neighborhoods. With inventory tapering off due to the holiday season, I would highly recommend that sellers consider placing their homes on the market right after the New Year. Why wait to compete with all the other sellers waiting to place their home on the market in early Spring 2016?

Homes sales are up this year compared to last year
Total Sales Are Up

Total sales in the 500k and up range this year in Charlotte were 1,148 houses, versus 962 last year, again, a healthy 20% increase. The two best ranges were 500-999k up to 961 from 795, and the 2m plus range, up to 26 total sales from just 16.

Last quarter, according to the U.S. Department of Labor estimates, e-Commerce grew 15 percent year-over-year while m-Commerce soared 70 percent. Mobile is arguably the most overwhelming change to digital commerce since the introduction of the internet itself. The real estate market has experienced a dramatic shift over the decade with more consumers starting their search online. With that, my team is experienced in offering the best presentation of a home online with extraordinary photography and video. Positioning a home is critical to capture the buyer’s attention to engage them to make an appointment to preview in person.

Clicks for Bricks

Speaking of in person, holiday shopping exploded on Cyber Monday, total e-Commerce spending reached $3.1 billion, exceeding the $3.0 billion mark for the first time. Mobile commerce rose a staggering 53 percent, to $838 million in sales, according to comScore. Looking to holiday season shopping, m-Commerce growth is expected to jump significantly compared to desktop growth.

In October of this year, gains were realized in private residential construction which was up 1.0% and public nonresidential construction rose 1.4%. Private housing construction continues to rally up a very strong 16.6% year over year, and home improvements are up 22.6%, near peak growth rates seen during the housing boom in 2006. In 2014, residential construction totaled 12,114 units. Non-residential permits accounted for 7,503 in Charlotte.
Construction and Home Improvements

Construction Spending

In October of this year, gains were realized in private residential construction which was up 1.0% and public nonresidential construction rose 1.4%. Private housing construction continues to rally up a very strong 16.6% year over year, and home improvements are up 22.6%, near peak growth rates seen during the housing boom in 2006. In 2014, residential construction totaled 12,114 units. Non-residential permits accounted for 7,503 in Charlotte. The recent warm weather has helped extend the building season. The Pending Home Sales index, a leading indicator of existing homes sales, rose 0.2% in October after two straight months of declines. This data would lead one to believe that home sales will continue to trek higher at a slow pace.

Automobile Sales Being a car enthusiast myself, consumers continue to spend freely on big ticket items, including automobiles. In November, lightweight auto sales remained near cycle highs for the expansion at over 18 million units. The domestic sales ticked slightly lower, but were almost fully offset by a jump in sales of imported cars and trucks.
Big Ticket Spending

Automobile Sales

Being a car enthusiast myself, consumers continue to spend freely on big ticket items, including automobiles. In November, lightweight auto sales remained near cycle highs for the expansion at over 18 million units. The domestic sales ticked slightly lower, but were almost fully offset by a jump in sales of imported cars and trucks.

Cybersecurity My team always takes extreme precautions when handling client’s personal data such as checking account numbers. With deposit checks being taken and emailed back and forth, this remains a big concern with both REALTORS and Closing Attorneys. Efforts to maintain security and consumer confidence in the face of rising hacker risks will continue to be an area that can be improved upon such as online document storage. Personally, I make sure to ink out the checking account numbers prior to uploading for online storage and emailing to involved parties.
Cybersecurity

Cybersecurity

My team always takes extreme precautions when handling client’s personal data such as checking account numbers. With deposit checks being taken and emailed back and forth, this remains a big concern with both REALTORS and Closing Attorneys. Efforts to maintain security and consumer confidence in the face of rising hacker risks will continue to be an area that can be improved upon such as online document storage. Personally, I make sure to ink out the checking account numbers prior to uploading for online storage and emailing to involved parties.

mpb blog 6

Employment Statistics

The labor market continues to be very strong and also supports the December Fed rate hike. The initial claims for unemployment insurance are near the lowest levels in over 40 years. This also suggest that strong job growth is likely to continue. In 2014, we experienced 13,134 new jobs in the Charlotte region! This year, the pace continues with companies like Red Ventures a marketing and sales firm adding 500 local jobs making an investment of $5 million. Coca-Cola Bottling Company a manufacturing firm added 117 jobs investing $8.1 million. This year, there had been an estimated $265.2 million dollar investment of additional jobs. Fortunately, we rank 5th  in the U.S. as the best place for job seekers. We too, are the 17th largest U.S. city making us even more attractive to talent and companies.

mpb blog 7

 Fed raises interest rates after a decade!

This is a positive move for our continued recovery in the United States. The Federal Reserve raised its key interest rate on Wednesday, December 16, 2015 from a range of 0% to 0.25% to a range of 0.25% to 0.5%. The rate hike is a small one, but will affect millions of Americans and the residential real estate markets. Obviously, the move was long anticipated and it is a great sign that the economy has healed since the Great Recession. With this rate increase we can expect to see mortgage rates gradually increase. However, do not worry, mortgage rates are still at historical lows, so do not let this impede you from moving forward with your home purchase. Personally, I feel confident about the fundamentals of the U.S. economy and the health of the U.S, households, and domestic spending. I too, feel that we are in for a continued uphill trend in 2016 with both residential and commercial real estate.

Merry Christmas and Happy Holidays to all!

Sources: Department of Labor Statistics, Charlotte Chamber of Commerce, U.S. Trust, CMLS

 


Looking Ahead to 2016 – Charlotte Market Showings

It looks like good news for the Charlotte luxury market heading into the new year.

When comparing showing activity from the first two weeks of December this year to last, we can predict numbers will continue to increase into 2016, an early indicator that we’re in for a solid early spring.

Total showings in the 500k and up range this year in Charlotte were up 1,148 houses, verses 962 last year, a healthy 20% increase.

charlotte showings dec 2015

In the lower range from $500 – $999, there was a smaller increase of about 10% from 628 to 695.

In the $2m plus range, a smaller increase on a statistically thin number or showings, 12 this year, versus 8 last year in the first two weeks of December.

 

 

 

 

 

 

 

 


Charlotte Market Report

CHARLOTTE, N.C. – The Charlotte Regional Realtor® Association reports on the residential real estate market in this region based on Carolina Multiple Listing Services, Inc. (CarolinaMLS) data.

CarolinaMLS Sales activity down 3.3 percent in November

CarolinaMLS November home sales decreased 3.3 percent with 2,439 properties sold, compared to 2,523 properties sold in November 2014.  Sales are down 20.6 percent compared to October 2015; however, year-to-date sales are up 12.4 percent with 37,254 properties sold over the past 11 months.

Melinda Hillspring Drive

The average sales price in November 2015 ($240,663) rose 5.8 percent compared to the average sales price in November 2014.  The median sales price ($197,000) was up 9.4 percent when compared to the median sales price for last November.

hillspring kitchen

Up 12.4 percent year-to-date

The average list price in November 2015 ($268,973) increased 7.4 percent compared to November 2014 ($250,455), bringing the percent of original list price received measure to 95.0 percent, which is a slight increase (1.1 percent) compared to the same period last year. Preliminary pending sales counts for the month of November totaled 3,000, an increase of 18.1 percent over the previous period when pending contracts totaled 2,540.

Hillspring Family Room

New residential listings declined 4.7 percent to 3,042 in November 2015 compared to November 2014.  Inventory declined 22.5 percent compared to November 2014, leaving the CarolinaMLS region with a 3.3-month supply of inventory with 11,666 properties for sale at report time.  Inventory in November is down 5.7 percent compared to October 2015.

2015 Association/CarolinaMLS President Maren Brisson-Kuester said, “Even though the pace of sales has slowed across the region, which is typical for this time of year, overall sales for the year are up more than 12 percent, so we should finish the year on a positive note. Sales in our region are following the same trend we’re seeing nationally; however, local pending contract activity remains solid.  This means sales should remain steady moving forward into the new year.”

The average number of days a property was on the market from the time it was listed until it closed (list to close) was 115 days, compared to 124 days last November. Days on Market (DOM), the metric that accrues for “Active” and “Under Contract-Show” statuses only, totaled 62 days, compared to 71 DOM last November.

 


Ivester Jackson | Christie’s Hires Business Development Coordinator

 Charlotte, NC:  Ivester Jackson | Christie’s International Real Estate is pleased to announce that Teri Spears has joined Ivester Jackson I Christie’s in the newly developed role of Business Development Coordinator.

Teri joins a robust marketing department and will focus on community events; recruiting; relocation; networking opportunities; and corporate, charity, and neighborhood marketing.Teri has had a strong career with The Limited. She lives in Myers Park with her husband, Hal, and their 3 children.

“We’re excited about Teri’s ability to help create more opportunities for our agents,” says Reed Jackson, Managing Partner of Ivester Jackson | Christie’s.