Selling the Luxury Lifestyle

By Lee Steinour – Digital Marketing Manager

When it comes to selling high-end homes real estate agents know buyers are searching for a lifestyle.

Location, Location, Location…and Lifestyle

Selling a home has always been about the location, and in many cases, the location leads to a specific lifestyle, for example, “Luxurious Lake Living.” Charlotte is home to three popular lakes – Lake Norman, Lake Wylie and Mountain Island Lake. Home prices can approach 10 million. High-Quality Photography and Video

We work with the top photographers producing lifestyle videos – highlighting scenic lake views, saltwater spa pools, boating, water sports, and outstanding outdoor living.   Showcase in a Special Way

Sometimes an exquisite home is hidden away right in the middle of the most popular communities, drone video gives us a chance to feature what most people will never see – glorious gardens, walking trails, tennis and sports courts. Extravagant Events

We also promote our extravagant events such as the recently held Christie’s wine night at 2019 Craigmore Drive and 5403 Gorham Drive. To view more of our Lifestyle Videos visit the Ivester Jackson Christie’s Int’l Real Estate Vimeo Page.


A Conversation with Noah May – Wine Collectors’ Forum

By: Julia Mallozzi – Advertising Specialist, Graphic Design

An Evening of Fine Wine

On Thursday, June 1st, IvesterJackson Distinctive Properties collaborated with Christie’s Wine to host a Wine Collectors Forum discussing the characteristics of Old World vs. New World Pinot Noirs. The wine discussion was led by Noah May, Christie’s Head of Sale, Wine and Spirits. Rick Moeser, Christie’s International Real Estate Executive Director, also presented a global real estate market update.

The event was attended by over 100 of the region’s leading wine collectors and property owners and  was held at two of Charlotte’s flagship estates: 2019 Craigmore Drive and 5402 Gorham Drive.  A continuous shuttle ran throughout the evening in Charlotte’s prestigious Pellyn Wood neighborhood, enabling guests to taste great wines, sample gourmet offerings from Reid’s,  and tour both fantastic properties.

A Conversation with Noah May

Noah May, Christie’s Head of Sale, Wine and Spirits, held a phenomenal discussion comparing European wine with American wine. There were four wines at the event for tasting and as part of the discussion: Old World Chardonnay, Old World Pinot Noir, New World Chardonnay, and New World Pinot Noir.IMG_5415

Noah joined Christie’s London Wine Department in 2007, after graduating from the University of Leeds with an honors degree in English Literature and Philosophy. Mr. May has been involved in a number of high-profile wine auctions in Europe. In May 2013, Mr. May was awarded the British Guild of Food Writers Award for Food Writer of the Year for various publications relating to wine and gastronomy. In September 2014, Mr. May joined Christie’s New York Wine Department, where he is focused on building relationships with collectors, the sourcing of rare wine events.

Global Real Estate Update with Rick Moeser

Following Noah’s forum, Christie’s International Real Estate Executive Director, Rick Moeser, gave a global luxury real estate market update. Rick discussed the current worldwide real estate trends and some recent breaking records, including the news that 10 properties which crested the 100 million dollar price mark, had sold throughout the world.IMG_5379

Rick offers nearly 30 years of experience in marketing and the sale of luxury real estate. Rick currently manages the business activities for Christie’s International Real Estate in the Southeastern, Southwestern Central and Mountain Regions of the United States, as well as the Caribbean, Mexico, Central and South America. Rick is responsible for successfully marketing and closing celebrity and noteworthy properties, setting industry records throughout the region.

2019 Craigmore Drive

The first stop of the night was at 2019 Craigmore Drive. Unparalleled privacy abounds with this masterfully designed home situated in one of Charlotte’s most desirable SouthPark enclaves, Pellyn Wood. The estate is perched amidst nearly five lush acres with formal gardens, walking trails, pavilion with fireplace, tennis court and a resort salt water pool. This European-influenced gated manor features a chef’s kitchen with butler’s pantry, walnut paneled library and owner’s retreat with private terrace. The lower level includes a 2,000 bottle wine cellar, billiard area, and media & exercise rooms.

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Learn More About 2019 Craigmore

Craigmore Drive is listed by Christie’s Luxury Specialist and Ivester Jackson broker, Tracy Davis. One of the region’s most astute luxury brokers, Tracy’s concierge level approach to preparing and marketing elite properties has made her a premier choice to represent flagship properties from Charlotte to Lake Norman. Combined with over 20 years of experience in real estate, her extensive knowledge of the area’s most desirable neighborhoods has also made her a popular choice for luxury buyers considering a move to the Charlotte or Lake Norman areas.

IMG_5452View Tracy’s Current Listings

5403 Gorham Drive

The second stop of the evening was 5402 Gorham Drive, an Italian Villa in prestigious Pellyn Wood in heart of SouthPark. The home is 8,200 square feet and the grounds feature a pool, extensive landscaping, verandas, patios, and two fountains. The interior has walnut plank floors, nine fireplaces – each with an antique mantel from Europe – custom brickwork, dumbwaiter, reclaimed antique stone floors, Spanish tile floors, custom millwork, antique zinc counters, and bronze gates. The Great room and Dining room feature a 20-foot ceiling. Down on the lowest level, there is a 1,200-bottle wine cellar, a giant bar from old Chicago hotel, and a full gym.

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Learn More About 5403 Gorham Drive

Gorham Drive is listed by Christie’s Luxury Specialist and Ivester Jackson agent, Dee Reid. Dee Reid adds value for her clients with a unique blend of vision and creativity. An artist at heart, Dee views each client as a new opportunity to deliver exactly what they seek – whether buying or selling a home.  Past buyers describe her as a friend who understands exactly what they wish for in a home who can help them turn that desire into reality. Dee’s vision allows her to identify diamonds in the rough and by making a few simple changes – transform what seems unappealing into pleasing.  Sellers love Dee’s practical advice for readying a home for sale. She brings the expertise and pragmatism to recommend necessary changes to obtain top dollar, but not overdo it with expenses that don’t provide a positive return on investment.
Prior to real estate, Dee owned a successful pottery studio in SouthPark, Bisque-It-Playhouse, and was a well-known jewelry designer with over 100 boutiques and resorts carrying her work.

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View Dee’s Current Listings

Wrapping Up the Night

Overall, the evening consisted of delicious fine wine, insightful discussions, and beautiful homes. By the end of the night, it seems that everyone had their own preference on which wine they found the most tasteful, yet, everyone still agreed that all four wines were almost equally as delicious.

This collaboration between IvesterJackson Distinctive Properties and Christie’s Wine turned out to be a lovely gathering. Thank you to everyone who attended!

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Learn more about Christie’s International Real Estate and Christie’s Wine. To view all of IvesterJackson’s Distinctive Properties Current Listings, click here.


Aerial Video – A Unique Way To Market Your Home

By: Lee Steinour – Digital Marketing Manager

Aerial video and photography is quickly gaining in popularity thanks to inexpensive drones and the growing number of photographers flying them.

Aerial videos were first used to highlight luxury-home listings, showcasing waterfront sunsets and unique properties.

But more modest homes can also benefit from being viewed from up above –  allowing potential buyers to see the surrounding area – even nearby bodies of water, golf courses, accessible highways or popular shopping centers.

Take a look at our latest homes to be featured from the air.

Make this the view you wake up to! Build Your Dream! from Ivester Jackson on Vimeo.

Enjoy expansive sunset views of Lake Norman from this completely updated villa on one of The Peninsula’s most desirable streets. from Ivester Jackson on Vimeo.

2024 Lola Circle from Ivester Jackson on Vimeo.

Beautiful Secluded Setting in Davidson, NC – 2838 Abersham Loop Road from Ivester Jackson on Vimeo.

Inspiring Golf Course Views from Ivester Jackson on Vimeo.


6 New Aerial Videos – To Showcase Stunning Homes.

By: Lee Steinour – Media Coordinator

Sometimes a bird’s eye view is the best way to showcase a spectacular property, and that’s why at Ivester Jackson Christie’s International Real Estate, we are busy producing remarkable aerial videos to introduce clients’ homes to the world.

We feel some homes must be seen from above, especially if it’s a large estate which includes a pool, spa, or tennis court. We enjoy shining the spotlight on various lakefront properties too.  It seems it’s really the best way for home buyers to see the lush landscaping and serene tranquil  grounds – with outdoor living spaces, and spectacular sunset and island views.

Check out a  few of our latest from Charlotte, Concord and Lake Norman.

We’ll begin with this gorgeous all brick Myer’s Park home, located in Charlotte.

Head up I-85 to Concord and you’ll find this European Style Custom Home.

Let’s head North on I-77 to Lake Norman in Cornelius, where you can preview 4 stunning lakefront homes in The Peninsula.