The Charlotte Region’s Luxury Profile is Rising

By: Lee Steinour – Digital Marketing Manager

A Look Back at 2017.

At the start of the new year, it’s never been more evident that both the Charlotte and Lake Norman stars continue to rise. Heading into December, sales of homes priced in the $1 million to $2 million range increased at a double-digit pace compared to 2016. In Charlotte, sales in that range were up 13%, with 257 homes closing vs. 227 in 2016.

Up the road at Lake Norman, the activity was even more dramatic, with unit sales in that same $1M to $2M range up 30% over 2016.

Perhaps more impressive is the momentum the region is displaying. Showings on homes in this range are up 11% in town, and a whopping 46% at the lake. This points to a solid winter and early spring in the luxury market’s most popular price point.

The ultra-luxury price segment above $2 million in list price, while a smaller segment of the market, also showed some strength, with 30 homes closing in Charlotte and 25 at Lake Norman, both markets on pace to double-digit gains in this segment. So far this year’s high water mark in the region is a $5.6 million dollar closing of an Ivester Jackson | Christie’s listing at The Point.

Charlotte Region Featured

Nowhere is the region’s rising profile more visible than in the national and international media. Ivester Jackson | Christie’s listings have been featured in numerous flagship publications.

Southern Living Magazine featured homes we’ve listed on Queens Road West in Myers Park and on Connor Quay Court in Cornelius. The Queens Road West listing was also selected by Architectural Digest for a feature on interior appointments, while our Pellyn Wood listing on Craigmore made a feature on “fairy tale settings” by Southern Living.

A listing in The Point was chosen as North Carolina’s most beautiful home in Architectural Digest’s feature article “Most Beautiful Home for Sale in Every State”. All of this attention points to the elevated profile the Charlotte/Lake Norman region is attaining beyond our local area. Over 40% of this year’s luxury buyers came from areas outside the state of North Carolina, and a small but increasing percentage originated internationally.

Luxury Momentum in Charlotte Continues Upward Climb

Click For Larger View

Moving into the final month of 2017, luxury activity in Charlotte continued its steady upward trend. 2017 has so far seen 257 homes close in the range above $1 million, compared to 227 last year, an increase of 13% year over year. The ultra-luxury segment has seen 33 transactions versus 21 through the same period last year, an increase of over 50% but one needed as the year started with a large inventory position on the listing side. Much of this activity occurred in the $2 million to $3 million range, with 3 transactions exceeding the $3 million mark versus 4 deals last year.

Showings in the $1 million range continue to track slightly ahead of last year for the 4th quarter, posting an increase of 11%, which should translate into a solid winter/early spring period in the city. Union County also emerged as a popular choice, particularly with properties priced around the $1 million mark.

Lake Norman Sees Surge in Luxury Market Home SalesClick for Larger View

With the fourth quarter coming to a close, the Lake Norman luxury market will post a very solid 2017. While sales in the $500,000 to $999,000 range have been roughly equal to 2016’s year-to-date sell-thru that activity remains very solid, with 580 homes selling thru October vs. 578 last year. The luxury price range, from $1,000,000 to $1,999,000, showed tremendous expansion, with 146 homes closing in 2017 vs. 114 in 2016 over the same period, a whopping 30% increase. The ultra-luxury range also showed expansion, with 24 homes closing over $2,000,000 vs. 18 the previous year. The lake area saw 5 deals over $3,000,000, including a 2017 record sale of $5.5  million by Doris Nash of Ivester Jackson | Christie’s in The Point.

Christie’s Charlotte Homes For Sale & Real Estate


In the News – Ivester Jackson is Grabbing Headlines

By: Lee Steinour – Digital Marketing Manager

Headline after Headline…

“If You’ve Always Dreamed About Living Like a Disney Princess, We Just Found the House for You!”

“Thank you, Lord Baby Jesus for this Lake Norman mansion.”

“Top 20 Homes on Instagram You Have to See This Week.”

Ivester Jackson Christie’s International Real Estate is garnering local, national and international attention.

The most recent news includes an online article that went viral featuring a current listing seen in the popular NASCAR film Talladega Nights, a “Beauty and the Beast” style library, recognition for our excellence in marketing, Top 20 Homes on Instagram,  several properties spotlighted in the Christie’s Int’l Real Estate Luxury Defined blog and more.

Two IJ listings are included in the list of “Instagram Top 25 Homes You Have to See This Week.”  

An enchanting Charlotte French inspired home is featured in Christie’s most recent Luxury Defined blog highlighting Architectural Style: French Provencal.

Christie’s choose a lovely Lake Norman home to include in its article about desirable homes with lakeside access or views – sunset included.“Private Banks – 6 Fabulous Lakeside Homes.”

17240 Connor Quay Court

A luxury Lake Norman waterfront mansion is the focus of a Charlotte Agenda blog about NASCAR film Talladega Nights – the story was picked up by news outlets around the world, various local television stations across the U.S. and popular racing websites.

173 Macon Avenue

Just this year we opened a new office in up and coming Asheville, North Carolina, an elegant Tudor-style residence becomes the focus of another Christie’s blog called “Luxury Living: Homes that have hosted the great and good.”

1454 Queens Road

A two-floor mahogany library with a balcony, rolling ladders and fireplace captured the imagination of both Southern Living and Charlotte Agenda.

If you’ve always dreamed of extra elbow room in your shower, check out this Charlotte Agenda article showcasing super large showers.

Charlotte Business Journal wrote about Mecklenburg county’s priciest home sales and included several Ivester Jackson properties.

To stay up to date on all the news about Ivester Jackson Christie’s International Real Estate make sure to follow us on Facebook, Twitter, Instagram, LinkedIn, Google+ and Pinterest.

 

 Christie’s Charlotte Homes For Sale & Real Estate

 

 


International Exposure for Charlotte Real Estate Firm

By: Lee Steinour – Digital Marketing Manager

Ivester Jackson Christie’s International Real Estate with offices in Cornelius, Charlotte, and Asheville North Carolina is gaining international exposure.

Wine Event with Noah May, Reed Jackson, Tracy Davis, Rick Moeser

Prominent Wine Tasting Event

The local real estate firm recently hosted a wine event at two prominent Southpark Estates and is featured in the most recent Christie’s “News for the Network” email newsletter which is sent to more than 1,300  affiliate offices around the world.

The event featured Christie’s Executive Director Rick Moeser who presented on the state of the global luxury real estate market and Christie’s Wine Specialist Noah May who spoke about the Old World and New World chardonnays and pinot noirs.

Villa in Montone, Italy

Featured in Italian Restaurant

On a recent trip to Umbria, Italy Ivester Jackson agent Colleen Ludington was delighted to see the Christie’s Int’l Real Estate magazines in a fabulous hilltop restaurant, Erba Luna, located in Montone, Italy. The magazine features several North Carolina listings. Colleen says, ‘It made me proud to see the truly global reach of our brand!”

Christie’s brochures in Italian Restaurant

The brochures were provided by the Christie’s affiliate Romolini International Real Estate Agency.


Selling the Luxury Lifestyle

By Lee Steinour – Digital Marketing Manager

When it comes to selling high-end homes real estate agents know buyers are searching for a lifestyle.

Location, Location, Location…and Lifestyle

Selling a home has always been about the location, and in many cases, the location leads to a specific lifestyle, for example, “Luxurious Lake Living.” Charlotte is home to three popular lakes – Lake Norman, Lake Wylie and Mountain Island Lake. Home prices can approach 10 million. High-Quality Photography and Video

We work with the top photographers producing lifestyle videos – highlighting scenic lake views, saltwater spa pools, boating, water sports, and outstanding outdoor living.   Showcase in a Special Way

Sometimes an exquisite home is hidden away right in the middle of the most popular communities, drone video gives us a chance to feature what most people will never see – glorious gardens, walking trails, tennis and sports courts. Extravagant Events

We also promote our extravagant events such as the recently held Christie’s wine night at 2019 Craigmore Drive and 5403 Gorham Drive. To view more of our Lifestyle Videos visit the Ivester Jackson Christie’s Int’l Real Estate Vimeo Page.


The way we market our listings gets results!

The way we market our listings gets results!
Digital, Social, Print, Charity Events, Christie’s Online and Magazines.
Watch this short video to find out how we Introduce YOUR HOME to the world!