The Importance of Staging Homes for Sale

Staging a home can help set it apart from the others and many times help you sell your home faster and for more money, but the task of getting your home in the best visual selling shape can seem daunting.

Ivester Jackson Christie’s International Real Estate agents in Charlotte and Lake Norman are here to help! Many of our agents use both in-home and virtual staging when selling a new listing.

According to the National Association of Realtors the statistics are in favor of home staging.

  • 83% of buyers agents say that staging makes it easier for buyers to “visualize” the property as their future home.
  • 44% of buyers agents say staging a home increases the dollar value offered.
  • 53% of sellers’ agents say that staging a home decrease the amount of time a home spends on the market
  • 95% of agents recommend that sellers declutter their home before putting it on the market

Here are a few of the homes Ivester Jackson Christie’s Int’l Real Estate agents have staged and you can see the difference it makes.

251 Kimberly Road $825,000

Kimberly Road was updated with fresh paint, staging, and new fireplace tile, which completely changed the look and feel of the home.

195 Mayfair Road $2,649,000

Ivester Jackson Christie’s Agents Doris Nash & Jessica Simpson initially virtually staged some rooms in this home and later decided to have the home staged.

Doris & Jessica say “staging is essential when preparing a home for the market, it can be as simple as decluttering and simplifying items in the home so that there is a more streamlined look for photography and showings. This allows potential buyers to not be distracted by your personal items and focus on the features of the home. Some homes need additional staging this may include refreshing the paint colors to current trends and bringing in furniture and accessories to complement the updated look. All of this will help potential buyers visualize themselves in the home and the potential customizations needed for making it their own. Most buyers these days begin their search on the internet, staging and high-quality photography can make the difference between a potential buyer seeing your home or passing it by for another listing. Our goal is not to completely take all of the personality out of the house but to neutralize it enough that someone else can see themselves living there.”

In-Home Staging
Virtual Staging

5612 Triveny Road $485,000

Ivester Jackson agent Andrea Hollander used virtual staging company Box Brownie to change the paint color from outdated pink and yellows to more neutral tones in this Charlotte luxury townhome.

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